Member ROI Simplified

Safeguarding Your Organization's Future

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Ed Rigsbee is the consummate evangelist for member recruitment and strategic alliance success. He holds the Certified Association Executive (CAE) and Certified Speaking Professional (CSP) accreditation. Ed is the author of The ROI of Membership-Today’s Missing Link for Explosive Growth, PartnerShift, Developing Strategic Alliances, and The Art of Partnering. To his credit, he has over 2,500 articles in print and countless articles electronically published.

Ed is the Founder and CEO of the 501(c)(3) non-profit public charity, Cigar PEG Philanthropy through Fun, and president at Rigsbee Research which conducts qualitative member ROI research and consulting for associations and societies. He has been called “the dynamite that broke up our log jam” by association executives—rarely politically correct and almost always provocative—and from a dozen years as a United States Soccer Federation referee, Ed calls it the way he sees it. 

Is your membership success a result of your smart and hard work or the great economic times we are currently enjoying? Are you prepared for the inevitable economic downturn? Do you have a plan?

Now is the time to start preparing for future lean times. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.

This workshop consists of three sections:

  1. How to Measure Your Current ROI in Actual Dollar Numbers
  2. How to Use the Numbers for Influencing the Membership Decision
  3. How to Grow Your ROI, to prove beyond a doubt that membership in your organization is a good business decision.
You will learn to:
  • Economy-proof your membership numbers
  • Use qualitative research to determine your member-perceived ROI on their annual membership investment in actual dollar numbers
  • Use the ROI numbers to build tools to help your current members become membership recruitment evangelists
  • Drastically improve your member value proposition in an affordable manner
  • Discover which products and services are ready for sun-setting and which are ready for increased investment