The ROI Member Recruitment Brochure

How to create brochures that positively influence membership decisions

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Ed Rigsbee is the consummate evangelist for member recruitment and strategic alliance success. He holds the Certified Association Executive (CAE) and Certified Speaking Professional (CSP) accreditation. Ed is the author of The ROI of Membership-Today’s Missing Link for Explosive Growth, PartnerShift, Developing Strategic Alliances, and The Art of Partnering. To his credit, he has over 2,500 articles in print and countless articles electronically published.

Ed is the Founder and CEO of the 501(c)(3) non-profit public charity, Cigar PEG Philanthropy through Fun, and president at Rigsbee Research which conducts qualitative member ROI research and consulting for associations and societies. He has been called “the dynamite that broke up our log jam” by association executives—rarely politically correct and almost always provocative—and from a dozen years as a United States Soccer Federation referee, Ed calls it the way he sees it. 

The ROI Member Recruitment Brochure Development Workshop provides you with the elements for creating this important tool that your members can use to recruit their colleagues.

You will learn to:

  • Determine who should be membership targets
  • Understand which features of membership should be highlighted
  • Develop an effective brochure layout
  • Discover decision motives for joining
  • Train your members to use the brochure